Aesop
Exploration
3D Design
In Pursuit of Well-Being
AESOP
Year
2024
Location
Melbourne, Australia
Category
Exploration
Services
Branding
Packaging
3D Design
GOAL
The goal was to craft visuals that resonated with Aesop’s sophisticated brand identity. I experimented with different compositions, intentional camera movement (ICM), and advanced lighting techniques to highlight the unique qualities of each product.
BRAND STORY
Aesop formulates its products with a combination of botanical ingredients and laboratory-made compounds, ensuring that each formulation delivers optimal results. They are crafted to provide a multi-sensory experience that engages the mind, body, and senses.
PROCESS
I experimented with chiaroscuro lighting, resulting in strong contrasts to enhance three-dimensionality and mood. The Facial Cream was created with Softbodies in Cinema 4D, making it possible to produce a variety of shapes with one single model. I also worked with high-resolution materials to create photorealistic results. The shader replicates the translucency and texture of soap, adding a unique touch to the final render to visually enhance these qualities, emphasizing the luxurious textures and intricate details that define the brand.
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